Service system transformation through service design: Linking analytical dimensions and service design approaches

The increasingly interconnected world is leading to continuous and profound transformations within among service systems (e.g., firms, industries, societies). While research studying such growing, the literature missing a conceptualization of system transformation (SST) that accounts for richness diversity phenomenon. This hinders development approaches intentionally influence SST toward desired paths. Providing an integrated, multidimensional understanding SST, this paper explores how design can SST. To do so, contributes by advancing conceptual clarity delineating three analytical dimensions—scope, endurance, paradigmatic radicalness—that, in combination, provide framework unfolding across systems. Building upon conceptualization, systematizes foster along these dimensions, setting ground further strengthen its transformative potential.